Attitudes and values form the basis of any culture, in any country. They reflect the ways people think and behave. Knowledge of these can be significant if you wish to communicate effectively.
Corporate social responsibility
Sweden is one of the world’s leading countries in corporate social responsibility (CSR). Issues such as climate change, gender, human rights, and anti-corruption are all considered when doing business. Since the 1970s Sweden has been active and fast in reacting to the calls for CSR which nowadays is a crucial part of strategic planning in Swedish business life.
Punctuality
In Sweden, as in Finland and Denmark, punctuality is very important both when doing business and making social engagements. It follows that you should never be late. If you must be late for any reason, it is polite to phone and let someone know. Being late is seen as poor etiquette.
Scheduling and planning are sometimes mentioned as part of the Swedish ‘way of life’. As a rule spontaneity and improvisation are not the strongest characteristics of Swedes.
Gift giving
In business dealings, gifts are rarely given at the beginning of the relationship. Wait for your Swedish partner to give you a gift first. Although exchanging gifts is not common at the beginning of a business relationship, it is appropriate when you are closing your transaction.
Business dress code
Sweden is one of the European countries where a casual dress code is the most popular in the workplace. However, for business appointments, you should dress more conservatively. Swedes themselves are usually fashionably well-dressed in public. Appropriate clothes would be a dark suit and tie for men, and a business suit or skirt and blouse for women. Trousers are also acceptable for businesswomen in Sweden. Swedes value quality and that is also true when it comes to clothes.
Working hours
Normal working hours in Sweden are 40 hours a week with an upper limit of 48 hours. There is no limit for managers who sometimes have to work at home. Due to the development of telecommunications, more and more Swedes are used to working from home. Always keep in mind, though, that after 5 pm most Swedish employees go home to take care of their families. Working overtime is neither valued nor seen as necessary it can be seen as an indication of poor planning and time management.
This can of course vary now, in the times of 'post-Covid', where a lot of companies are adopting to a hybrid working model.
Here are some of the key characteristics and differences highlighted about the Swedish business culture:
Consensus Decision-Making: Swedish business culture is notable for its emphasis on consensus. Decisions are often made collectively, and everyone's input is valued.
Flat Hierarchies: Swedish companies tend to have flatter organizational structures with fewer levels of hierarchy. This promotes a sense of equality and accessibility among employees.
Punctuality: Being on time for meetings and appointments is crucial in Sweden. Punctuality is seen as a sign of respect and professionalism.
Direct Communication: Swedes are known for their directness in communication. They often get straight to the point, but in a respectful manner.
Work-Life Balance: Swedish business culture places a strong emphasis on work-life balance. Flexibility in work hours and a focus on family life are integral.
Fika: The Swedish coffee break, or "fika," is an essential part of the workday. It's a time to relax, socialize, and enjoy coffee and pastries.
Informality: Despite their professionalism, Swedes can be informal in their interactions, often using first names and not relying heavily on titles.
Transparency: Swedish companies value transparency in their dealings, both internally with employees and externally with partners and customers.
Sustainability and Ethics: Corporate social responsibility (CSR) is important in Sweden. Many companies prioritize sustainable and ethical practices.
Meetings: Meetings in Sweden are typically well-organized and purpose-driven. They start on time, have a clear agenda, and aim to conclude with a consensus or a clear path forward.
Remember, while these descriptions capture some aspects of Swedish business culture, individual experiences can vary, and cultures can evolve over time.
Do you want to learn more? Then we advise you to view these links: Working in Sweden, Living in Sweden