Redefining Talent Acquisition, read about Beyondo's inbound recruitment strategy
At Beyondo, we have embraced the power of inbound recruitment to transform the way we connect top talents with forward-thinking organizations in Sweden. Here's a glimpse into why and how Beyondo excels at inbound recruitment, which you as a hiring company can benefit from.
Our approach and why Beyondo: Beyondo's mission is to bridge the gap between international top talents and Swedish companies, creating a diverse and dynamic workforce. Our inbound recruitment approach aligns seamlessly with this vision.
By creating tailored content we inform and inspire. Beyondo crafts content that not only informs but also inspires. Our blog posts, videos, and infographics reflect our deep industry knowledge and commitment to helping talents find their ideal careers.
We actively engage with our audience on social media platforms, fostering meaningful relationships with both talents and employers. Our dedicated team and network of brand ambassadors amplify our presence.
Beyondo's in-depth understanding of talent personas enables us to tailor our content and outreach to meet the unique needs of both international talents and Swedish companies.
The job portal unlocks opportunties for job seekers and is the gateway to career growth. Candidates can register and get their resumes reviewed and our recruiters will proactively look to what opportunities can be matched with the profiles. We also proudly display current job openings, highlighting the unparalleled benefits of joining our partner organizations.
We use data analytics to refine our inbound recruitment strategy continually. Our data-driven decisions ensure the best outcomes for all parties involved. It is an ongoing engagement.
We believe in building Relationships and we maintaina a constant connection with our talent pool. Even if they're not immediately placed, we keep them engaged through newsletters, webinars, and networking events.
We like to go the extra mile to proactively engage with our candidates. We understand that effective communication is key to building strong relationships and helping talents find their ideal careers. Our team doesn't wait for candidates to reach out – we initiate conversations to understand their aspirations, preferences, and career goals. This proactive approach ensures that we can match candidates with the right opportunities and provide personalized guidance throughout their job search journey.
Our dedication to fostering an international outlook while remaining approachable to Swedish companies sets us apart, and this approach helps us create a robust and diverse talent pool for our partners.
Inbound recruitment & inbound marketing
Inbound recruitment goes hand in hand with inbound marketing, which is a methodology to generate more business by helping the prospective customer throughout their buyer’s journey. There are different marketing strategies based on where in the buyer's journey the prospective customer is. Aligning your content accordingly is a key factor in inbound marketing.
1. Attract - Make sure you're visible to your target audience. We do this through relevant content and targeted messaging in various channels.
2. Convert - Focus on converting the anonymous visitor into an identifiable lead. This is typically achieved by giving away valuable content in exchange for contact information.
3. Close - With the "permission to speak" by the lead, we nurture the relationship through customized email marketing and other tools. By leveraging the power of a modern CRM, your sales team will have clear signals as to when it's time to close the deal.
4. Delight - Amplify the on-going customer experience through customer success, feedback loops and timely communications. If you do this well, you'll gain ambassadors who'll generate even further customers, all for free.
At the center of this strategy is providing quality content. This is also central in inbound recruitment with employer branding content. The buyer's journey strategy is also at the basis of inbound marketing, but simply modified to the candidates journey instead.
Here you can read more about inbound recruitment and inbound marketing.
And if you need help with digital marketing strategy, you can reach out to Coupler, inbound marketing specialists within B2B.
With Beyondo, inbound recruitment isn't just a strategy; it's a commitment to building a globally connected and inclusive workforce for the future, being one step ahead to serve our clients.
Are you interested in hearing more on recruiting in Sweden?
Or do you wish to register your details for job search, so we can contact you when a suitable positon comes available?
