Entering a new market is never just about translation – it’s about cultural adaptation, understanding HR practices, and aligning with local expectations. At Beyondo Recruitment, we help international companies to manage these challenges and connect them with the right partners for company formation, local marketing, office solutions, and more. When Otherside at Work decided to expand into Sweden, we were proud to support their process.
The challenge
Otherside at Work delivers innovative, data-driven solutions for absence management and employee well-being. Their mission is to help organisations reduce sick leave and create sustainable workplaces. But entering Sweden meant adapting to a consensus-driven culture, local HR regulations, and unique employer expectations – all while ensuring their solutions resonated with Swedish organisations.
Our role as a local partner
Our team provided insights into Swedish HR practices, guided decision-making processes, and helped adapt communication to fit the Swedish context. We also advised on trusted partners for essential services such as company registration, local marketing strategies, and office setup. This holistic approach ensured that Otherside’s solutions were not only translated but truly localised – making them relevant and valuable for Swedish employers.
– Karin Björkman
The result? A successful market entry, meaningful conversations with Swedish organisations, and a strong foundation for long-term growth. For us, it was more than recruitment – it was about building trust and creating value through cultural understanding and practical support.
– Olov Lönngren
Read more & get in touch
Read Otherside at Work's perspective on this journey here!
Want to know how Beyondo can help your company succeed in Sweden?
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