In a job market where top talent is highly sought after, companies need to stand out to attract and retain the best candidates. This is where employer branding and company culture become essential.
A short overview of the content of this blog:
refers to how a company is perceived by potential candidates and employees, encompassing values, mission, and overall image. It attracts high-quality candidates, fosters a positive work environment, and increases employee engagement.
Company Culture is the backbone of the employee experience, defined by shared values, beliefs, and behaviours. A positive culture fosters satisfaction, productivity, loyalty, and a sense of belonging, leading to higher performance and company success.
Why Invest? Investing in employer branding and company culture attracts top talent, fosters collaboration, innovation, and employee well-being, and creates a supportive environment for long-term success.
is the first step in building a strong employer brand. Discover the secret to understanding your current position and defining your unique value proposition. Use employee surveys, exit interviews, and online reviews to gauge your current employer's reputation. Identifying what sets your company apart as an employer and what you can offer that others can't is crucial.
involves aligning with corporate values, reflecting the overall company mission, values, and culture in your employer brand. Understanding the profiles of the employees you want to attract and tailoring your messaging accordingly is essential.
is key to conveying your employer's brand. Content creation, such as blogs, videos, and testimonials, showcases your company's culture and values. Utilizing social media platforms like LinkedIn, Instagram, and Facebook to share stories, achievements, and behind-the-scenes glimpses into company life can engage potential candidates.
Employee Advocacy harnesses the power of your existing employees to become brand ambassadors. Encouraging employees to share their experiences online and with their networks, and offering referral programs with reward systems for employees who refer qualified candidates, further embeds the importance of employer branding internally.
Engaging in Community and University Outreach builds strong connections with local communities and universities through partnerships, sponsorships, and job fairs. Sponsoring events offering internships and engaging directly with potential candidates at job fairs can showcase your company as a preferred employer.
For more insights on how you can work with your employer branding, we advise you to check out Universum Global, Business & People and Coreworkers. They are experts within the area and can guide your company further.
We also recommend the Magnet Summit. The Magnet Summit is a premier event in Sweden dedicated to employer branding. It serves as a comprehensive platform where pioneers, well-known experts, and industry leaders gather to discuss the latest trends, challenges, and innovations in employer branding. Additionally, the Magnet Summit hosts the prestigious Magnet Awards, which recognize the most innovative and effective employer branding communication solutions of the year.
Beyondo is proud that our founder, Karin Björkman, is one of the members of the Employer Branding Award's jury.